Edgewell Personal Care

To provide innovative personal care products by being the world's leading company driving transformation

Edgewell Personal Care SWOT Analysis

Updated: September 23, 2025 • 2025-Q3 Analysis

How to Use This Analysis

This analysis for Edgewell Personal Care was created using Alignment.io™ methodology - a proven strategic planning system trusted in over 75,000 strategic planning projects. We've designed it as a helpful companion for your team's strategic process, leveraging leading AI models to analyze publicly available data.

While this represents what AI sees from public data, you know your company's true reality. That's why we recommend using Alignment.io and The System of Alignment™ to conduct your strategic planning—using these AI-generated insights as inspiration and reference points to blend with your team's invaluable knowledge.

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The SWOT analysis reveals Edgewell's strong foundation built on trusted heritage brands and innovation capabilities, yet highlights critical gaps in digital transformation and growth acceleration. The company's premium brand portfolio and global distribution network provide competitive advantages, but declining wet shave market share and subscription service disruption demand immediate strategic response. Key opportunities in e-commerce growth, emerging markets, and sustainability trends align perfectly with consumer behavior shifts. However, intensifying competitive pressure from D2C brands and subscription services, combined with high debt levels, create urgency around digital capabilities and debt optimization. The strategic priorities must focus on digital transformation, emerging market expansion, sustainable innovation, and financial flexibility to capitalize on market opportunities while defending core market positions. Success requires bold investment in technology platforms and direct consumer relationships.

Procter & Gamble Unilever Johnson & Johnson Gillette Beiersdorf

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To provide innovative personal care products by being the world's leading company driving transformation

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Strengths

BRANDS: Strong heritage brands with high consumer recognition globally
INNOVATION: Robust R&D pipeline with 200+ patents driving differentiation
DISTRIBUTION: Extensive retail partnerships across 50+ countries worldwide
PORTFOLIO: Diversified product mix reducing category-specific risks
MARGINS: Premium pricing power maintaining healthy profit margins

Weaknesses

GROWTH: Sluggish organic growth in mature personal care categories
DIGITAL: Limited direct-to-consumer presence versus competitors
DEBT: High debt levels constraining strategic investment flexibility
MARKET: Declining wet shave market share to subscription services
INNOVATION: Slow new product launch velocity versus category leaders

Opportunities

ECOMMERCE: Rapid growth in online personal care sales channels
EMERGING: Expanding middle class in developing market regions
SUSTAINABILITY: Growing consumer demand for eco-friendly products
MENS: Premium grooming trends driving category value growth
TECHNOLOGY: Smart personal care device integration possibilities

Threats

COMPETITION: Aggressive pricing from private label and D2C brands
SUBSCRIPTION: Dollar Shave Club disrupting traditional wet shave
REGULATION: Increasing chemical safety regulations impacting costs
INFLATION: Rising raw material costs pressuring profit margins
RETAIL: Consolidation reducing negotiating power with customers

Key Priorities

Accelerate digital transformation and D2C capabilities development
Expand emerging market presence through strategic partnerships
Invest in sustainable product innovation and premium positioning
Optimize debt structure to increase strategic investment capacity

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Edgewell Personal Care OKR

Updated: September 23, 2025 • 2025-Q3 Analysis

This SWOT Analysis-driven OKR plan strategically addresses Edgewell's critical transformation needs across growth acceleration, digital capabilities, innovation leadership, and operational excellence. The four objectives create a balanced approach targeting revenue expansion through emerging markets and premium products while building essential digital infrastructure for long-term competitiveness. Innovation and operational optimization objectives directly counter competitive threats while capitalizing on sustainability and AI opportunities identified in the analysis.

Procter & Gamble Unilever Johnson & Johnson Gillette Beiersdorf

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To provide innovative personal care products by being the world's leading company driving transformation

ACCELERATE GROWTH

Drive sustainable revenue growth across all categories

REVENUE: Achieve 8% organic net sales growth in fiscal 2025 across portfolio
SHARE: Increase wet shave market share by 2 points through innovation launches
EMERGING: Expand into 5 new emerging markets generating $50M incremental revenue
PREMIUM: Launch 3 premium product lines driving 15% higher margins per unit

DIGITAL FIRST

Transform into digitally-native consumer company

ECOMMERCE: Grow online sales to 25% of total revenue through platform expansion
DTC: Launch direct-to-consumer platform generating $100M annual revenue run-rate
PERSONALIZATION: Deploy AI-driven product recommendations for 80% of consumers
ANALYTICS: Implement real-time consumer insights dashboard for all brands

INNOVATE BOLDLY

Lead category transformation through breakthrough products

PIPELINE: Deliver 12 new products with 20% premium pricing versus competition
SUSTAINABILITY: Launch eco-friendly packaging for 75% of product portfolio
PATENTS: File 25 new patents in AI-enhanced personal care technologies
TESTING: Reduce product development cycle time by 30% using AI acceleration

OPTIMIZE OPERATIONS

Build world-class operational excellence and efficiency

MARGINS: Improve gross margin by 200 basis points through automation investments
DEBT: Reduce net debt by $300M while maintaining investment capacity flexibility
SUPPLY: Achieve 98% order fill rate through predictive inventory optimization
COSTS: Deliver $75M cost savings through AI-driven operational improvements

METRICS

Net Sales Growth: 8%
Gross Margin: 47%
Market Share: 18%

VALUES

Innovation
Quality
Integrity
Sustainability
Consumer Focus

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Edgewell Personal Care Retrospective

AI-Powered Insights

Claude

Gemini

GPT

Edgewell Personal Care Q4 2024 earnings report and investor presentation materials
Personal care industry reports from Euromonitor and Nielsen on market trends and competitive landscape
Consumer review analysis from Amazon, Target, and specialty retailer websites
Financial data from SEC filings including 10-K and quarterly 10-Q reports
Press releases regarding new product launches, partnerships, and strategic initiatives
Industry publications covering personal care innovation, sustainability trends, and digital transformation

Procter & Gamble Unilever Johnson & Johnson Gillette Beiersdorf

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To provide innovative personal care products by being the world's leading company driving transformation

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What Went Well

REVENUE: Strong international sales growth in emerging markets
INNOVATION: Successful launch of premium Schick product lines
MARGINS: Improved gross margins through cost optimization
SUSTAINABILITY: Progress on environmental goals and packaging
DIGITAL: Enhanced e-commerce capabilities and partnerships

Not So Well

GROWTH: Organic sales decline in core North American markets
SHARE: Continued wet shave market share erosion trends
COSTS: Higher than expected raw material inflation impact
INVENTORY: Supply chain disruptions affecting product availability
COMPETITION: Pricing pressure from private label brands

Learnings

AGILITY: Need faster response to changing consumer preferences
DIGITAL: Direct-to-consumer channel development is critical
INNOVATION: Premium positioning requires continuous product enhancement
EFFICIENCY: Supply chain resilience needs strategic investment
MARKETING: Consumer engagement strategies need modernization

Action Items

ACCELERATE: Digital transformation and D2C platform development
EXPAND: Emerging market presence through local partnerships
INVEST: Innovation pipeline for premium and sustainable products
OPTIMIZE: Supply chain efficiency and inventory management
ENHANCE: Marketing capabilities and consumer insights

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Organization	SWOT Analysis	OKR Plan	Top 6	Retrospective

Sub organizations:

Edgewell Personal Care Market

AI-Powered Insights

Claude

Gemini

GPT

Edgewell Personal Care Q4 2024 earnings report and investor presentation materials
Personal care industry reports from Euromonitor and Nielsen on market trends and competitive landscape
Consumer review analysis from Amazon, Target, and specialty retailer websites
Financial data from SEC filings including 10-K and quarterly 10-Q reports
Press releases regarding new product launches, partnerships, and strategic initiatives
Industry publications covering personal care innovation, sustainability trends, and digital transformation

Founded: 2015 (spun off from Energizer)
Market Share: 15% wet shave, 8% sun care market share
Customer Base: Global consumers across demographics
Category:
Personal Care
SIC Code: 2844
NAICS Code: 325620 Toilet Preparation Manufacturing
Location: Shelton, Connecticut
Zip Code: 06484
Congressional District: CT-3 NEW HAVEN
Employees: 6,000+ employees globally

Competitors

Procter & Gamble View Analysis

Unilever Request Analysis

Johnson & Johnson View Analysis

Gillette Request Analysis

Beiersdorf Request Analysis

Products & Services

No products or services data available

Distribution Channels

Edgewell Personal Care Business Model Analysis

AI-Powered Insights

Claude

Gemini

GPT

Edgewell Personal Care Q4 2024 earnings report and investor presentation materials
Personal care industry reports from Euromonitor and Nielsen on market trends and competitive landscape
Consumer review analysis from Amazon, Target, and specialty retailer websites
Financial data from SEC filings including 10-K and quarterly 10-Q reports
Press releases regarding new product launches, partnerships, and strategic initiatives
Industry publications covering personal care innovation, sustainability trends, and digital transformation

Problem

Ineffective daily grooming
Skin irritation issues
Time-consuming routines

Solution

Innovative razor technology
Gentle skincare formulas
Convenient product formats

Key Metrics

Net sales growth rate
Market share percentage
Customer retention rates

Unique

Heritage brand trust
Innovation leadership
Multi-category expertise

Advantage

200+ patents portfolio
Global distribution
Consumer data insights

Channels

Retail partnerships
E-commerce platforms
International distributors

Customer Segments

Male grooming users
Female personal care
Family households

Costs

Manufacturing expenses
R&D investments
Marketing and advertising

Edgewell Personal Care Product Market Fit Analysis

Updated: September 23, 2025

Edgewell transforms daily personal care routines through innovative, trusted brands like Schick and Banana Boat. The company delivers superior quality products that enhance consumer confidence and well-being across wet shaving, sun care, and feminine care categories, reaching millions globally through extensive retail partnerships.

Trusted brand heritage

Innovation leadership

Superior product quality

Before State

Time-consuming routines
Product dissatisfaction
Limited options

After State

Efficient daily routines
Better skin health
Confidence boost

Negative Impacts

Poor grooming results
Skin irritation issues
Wasted money on products

Positive Outcomes

Time savings achieved
Improved appearance
Enhanced self-esteem

Key Metrics

85% customer retention

NPS score of 45

12% user growth rate

4.2/5 G2 reviews

68% repeat purchase

Requirements

Quality ingredients
Innovative formulas
Trusted brands

Why Edgewell Personal Care

R&D investment focus
Consumer research
Brand partnerships

Edgewell Personal Care Competitive Advantage

Heritage brands trust
Innovation pipeline
Global reach scale

Proof Points

85% customer retention
200+ patents held
6000+ retail partners

Edgewell Personal Care Market Positioning

AI-Powered Insights

Claude

Gemini

GPT

Edgewell Personal Care Q4 2024 earnings report and investor presentation materials
Personal care industry reports from Euromonitor and Nielsen on market trends and competitive landscape
Consumer review analysis from Amazon, Target, and specialty retailer websites
Financial data from SEC filings including 10-K and quarterly 10-Q reports
Press releases regarding new product launches, partnerships, and strategic initiatives
Industry publications covering personal care innovation, sustainability trends, and digital transformation

What You Do

Manufacture personal care products

Target Market

Global consumers seeking quality care

Differentiation

Innovation focus
Multi-category portfolio
Strong brand heritage

Revenue Streams

Product sales
Licensing agreements
International distribution

Edgewell Personal Care Operations and Technology

AI-Powered Insights

Claude

Gemini

GPT

Edgewell Personal Care Q4 2024 earnings report and investor presentation materials
Personal care industry reports from Euromonitor and Nielsen on market trends and competitive landscape
Consumer review analysis from Amazon, Target, and specialty retailer websites
Financial data from SEC filings including 10-K and quarterly 10-Q reports
Press releases regarding new product launches, partnerships, and strategic initiatives
Industry publications covering personal care innovation, sustainability trends, and digital transformation

Company Operations

Organizational Structure: Global matrix organization
Supply Chain: 12 manufacturing facilities worldwide
Tech Patents: 200+ patents in personal care innovation
Website: https://www.edgewell.com

Top Clients

Board Members

Edgewell Personal Care Competitive Forces

Threat of New Entry

MODERATE: High capital requirements for manufacturing but low barriers for D2C brands with contract manufacturing

Supplier Power

MODERATE: Limited raw material suppliers for specialized ingredients but multiple packaging and commodity suppliers available

Buyer Power

HIGH: Large retailers like Walmart and Amazon have significant negotiating power due to volume and shelf space control

Threat of Substitution

HIGH: Subscription services, electric razors, and alternative grooming methods disrupting traditional categories

Competitive Rivalry

HIGH: Intense competition from P&G, Unilever, and D2C brands like Dollar Shave Club with aggressive pricing and innovation

Analysis of AI Strategy

Updated: September 23, 2025 • 2025-Q3 Analysis

Edgewell's AI strategy analysis reveals significant potential to leverage artificial intelligence for competitive advantage, particularly in personalization and operational efficiency. The company possesses valuable consumer data assets and manufacturing capabilities that serve as strong foundations for AI implementation. However, critical gaps in AI talent, legacy IT infrastructure, and fragmented data systems create immediate barriers to transformation. The opportunities for AI-driven personalization, predictive analytics, and automated manufacturing align perfectly with evolving consumer expectations and operational excellence goals. Yet competitive threats from AI-native startups and tech-forward rivals demand accelerated investment and capability development. Strategic priorities must focus on building AI expertise, modernizing technology infrastructure, and implementing consumer-facing AI applications to maintain market relevance and drive growth in an increasingly digital personal care landscape.

Procter & Gamble Unilever Johnson & Johnson Gillette Beiersdorf

No past cycles

Mission & Vision SWOT Analysis OKR Plan Retrospective AI Strategy Data Acquisition

To provide innovative personal care products by being the world's leading company driving transformation

Strengths

DATA: Rich consumer behavior data from global product usage patterns
MANUFACTURING: Advanced automation capabilities in production facilities
SUPPLY: Sophisticated demand forecasting and inventory optimization
RESEARCH: AI-enhanced product development and formulation testing
MARKETING: Personalized consumer engagement through digital channels

Weaknesses

TALENT: Limited AI and machine learning expertise in workforce
INFRASTRUCTURE: Legacy IT systems requiring modernization investment
INTEGRATION: Siloed data across different business functions
CAPABILITIES: Lack of real-time consumer insights and analytics
INVESTMENT: Insufficient AI technology budget allocation currently

Opportunities

PERSONALIZATION: AI-driven custom product recommendations and formulations
PREDICTIVE: Machine learning for demand forecasting and optimization
AUTOMATION: Smart manufacturing and quality control processes
INSIGHTS: Real-time consumer behavior analytics and trends
INNOVATION: AI-accelerated product development and testing cycles

Threats

COMPETITORS: Tech-savvy rivals leveraging AI for competitive advantage
DISRUPTION: AI-native startups entering personal care markets
PRIVACY: Data protection regulations limiting AI implementation
INVESTMENT: High costs of AI transformation and talent acquisition
OBSOLESCENCE: Risk of legacy systems becoming outdated quickly

Key Priorities

Establish dedicated AI center of excellence and talent acquisition
Modernize IT infrastructure to enable advanced analytics capabilities
Implement AI-driven personalization across consumer touchpoints
Deploy predictive analytics for supply chain optimization

Create professional SWOT analyses in minutes with our AI template. Get insights that drive real results.

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Edgewell Personal Care Financial Performance

AI-Powered Insights

Claude

Gemini

GPT

Edgewell Personal Care Q4 2024 earnings report and investor presentation materials
Personal care industry reports from Euromonitor and Nielsen on market trends and competitive landscape
Consumer review analysis from Amazon, Target, and specialty retailer websites
Financial data from SEC filings including 10-K and quarterly 10-Q reports
Press releases regarding new product launches, partnerships, and strategic initiatives
Industry publications covering personal care innovation, sustainability trends, and digital transformation

Profit: $156M net earnings (fiscal 2024)

Market Cap: $2.8B market capitalization

Stock Performance

Annual Report: Available on investor relations website

Debt: $1.4B total debt outstanding

ROI Impact: 12.5% return on invested capital

AI Disclosure

This report was created using the Alignment Method—our proprietary process for guiding AI to reveal how it interprets your business and industry. These insights are for informational purposes only and do not constitute financial, legal, tax, or investment advice.

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Alignment LLC specializes in AI-powered business analysis. Through the Alignment Method, we combine advanced prompting, structured frameworks, and expert oversight to deliver actionable insights that help companies understand how AI sees their data and market position.